Knowing how to build your online audience is critical to your business. Why? You must have an engaged audience so when it comes to selling your next service, coaching, program or event you’ll have a community of people who’ll buy from you. But before you jump into the latest “how-to” Facebook or Insta strategies take a minute to look more deeply. A lot of the “how-to” guides leave out some vital “must-ask” questions if you want to be successful in building an online audience that will buy from you.