Have you ever been in a large crowd at a concert with friends and tried to get their attention so you could go closer to the stage? With all of the noise from the crowd and the band, it was tough huh? Even though you’re close friends it can be hard to be heard through all of the noise and activity. Well, it can be the same with your offer. Maybe you have a great offer and are passionate about bettering your customer’s lives – but sometimes they don’t respond amidst all of the other noise in the marketplace? Unless your call to action is clear and compelling enough it can be hard for them to focus on you.
Have you ever had a coffee with a friend who wanted to talk about themselves … constantly… and never once asked you anything about you? It was all about them right? Frustrating and a turn-off? Did you feel like catching up again or did the thought of it turn you off … and overtime did the friendship drift apart?
Well the same principle applies with marketing – although this time the shoe could be on the other foot.
Have you ever been to a networking event, or on a discovery call with a prospective client, and you wished the floor would open up and swallow you? I know I have and it all came down to how I handled the first 8 seconds of the interaction.
“8 seconds?” I hear you say … “Is that all?”
Yes! We only have 8 seconds to make an impression on someone! Research tells us that within the first seconds of meeting someone new our brains make significant decisions about that person’s character. In a flash, we evaluate a person’s trustworthiness, credibility, confidence and overall likeability. (more…)
New Year, new you right? For us inspired entrepreneurs our new year means a new set of business goals and some great opportunities to learn more about ourselves as we focus on achieving our goals.
Whether we like to admit it or not the first few weeks of the year cause us to reflect on the year gone by. For some of us that might mean we haven’t come bounding into the year feeling uplifted and certain about where our business is heading. (more…)
If you have a fear of selling and shudder at the words “self-promotion” then know this, you are not alone! Nor are you doomed. While none of us love selling, I know first hand that for heart-centered entrepreneurs it can be much more than a chore, it can be a constant fear that is holding back you, your business and your success. (more…)
Building and running a successful business for us purpose-driven entrepreneurs is like the most incredible self-development workshop we’ll ever experience. It has all the highs and lows of the most powerful Tony Robbins workshop – all in your own personal space – 24/7.
The problem with being a conscious entrepreneur is that you don’t always have the support of others as you do in a Robbins’ workshop. When it’s you, your laptop and the four walls of your office it can get lonely, and you can start thinking or doing some crazy things that can lead your business down the wrong path. (more…)
Six mindset tips to reframe and regroup for 2017
How are you handling the rough spots that come with being in business? If you are anything like me – you handle them some days MUCH better than others! But those down days – boy they can be tough!
The good (though somewhat paradoxical) news, is that we learn the most in the tough times and we become better entrepreneurs, better leaders and all round better people when we go through them! This is where we find the true gold in ourselves! (more…)
We all hate ‘being sold to’ wouldn’t you agree? But why is it – that if we all hate being sold to – do we still buy things every day?
Think of a discretionary purchase you have made in the last couple of days. By discretionary I mean a purchase that didn’t involve survival (such as groceries or fuel for your car). Why did you make that purchase in that place from those people? (more…)
It’s happened to all of us – that blank screen with the cursor blinking in a very lonely way back and forth at us. Nothing is coming out and the longer the screen is blank the worse it gets. It’s called many things but mostly we know it as writer’s block, or in the case of building a successful online business, I call it “blogger’s block”. When you are building a business and a brand you need to have great content to draw people to you. Writer’s block can be a killer to your business if you don’t manage it! On the other hand, great content that supports your offer will help you shine even more brightly with your prospective customers. (more…)
How are you going building that irresistible audience relationship … and list?
Creating content that strikes a chord, and solves a problem, is critical if you want to build a list and monetize your business.
How so? Great content is the key to creating an amazing relationship with your audience.
It will help potential new prospects find you and it will help them get to know you. And with the amazing power of Facebook advertising once someone has visited your site – and they need only visit once – you have an incredible chance to retarget them, build a relationship and make an offer that will knock their socks off. (more…)