Have you taken all the steps to launching your business, yet there’s still something holding you back? Perhaps it’s a tech issue or your logo isn’t quite right? And once you think you’ve solved the issue you find another that pushes your schedule back another couple of weeks. What if the one that’s holding you back from your success is you?
Have you ever been in a large crowd at a concert with friends and tried to get their attention so you could go closer to the stage? With all of the noise from the crowd and the band, it was tough huh? Even though you’re close friends it can be hard to be heard through all of the noise and activity. Well, it can be the same with your offer. Maybe you have a great offer and are passionate about bettering your customer’s lives – but sometimes they don’t respond amidst all of the other noise in the marketplace? Unless your call to action is clear and compelling enough it can be hard for them to focus on you.
Have you ever had a coffee with a friend who wanted to talk about themselves … constantly… and never once asked you anything about you? It was all about them right? Frustrating and a turn-off? Did you feel like catching up again or did the thought of it turn you off … and overtime did the friendship drift apart?
Well the same principle applies with marketing – although this time the shoe could be on the other foot.
We all hate ‘being sold to’ wouldn’t you agree? But why is it – that if we all hate being sold to – do we still buy things every day?
Think of a discretionary purchase you have made in the last couple of days. By discretionary I mean a purchase that didn’t involve survival (such as groceries or fuel for your car). Why did you make that purchase in that place from those people? (more…)
It’s happened to all of us – that blank screen with the cursor blinking in a very lonely way back and forth at us. Nothing is coming out and the longer the screen is blank the worse it gets. It’s called many things but mostly we know it as writer’s block, or in the case of building a successful online business, I call it “blogger’s block”. When you are building a business and a brand you need to have great content to draw people to you. Writer’s block can be a killer to your business if you don’t manage it! On the other hand, great content that supports your offer will help you shine even more brightly with your prospective customers. (more…)
Creating content that strikes a chord, and solves a problem, is critical if you want to build a list and monetize your business.
How so? Great content is the key to creating an amazing relationship with your audience.
It will help potential new prospects find you and it will help them get to know you. And with the amazing power of Facebook advertising once someone has visited your site – and they need only visit once – you have an incredible chance to retarget them, build a relationship and make an offer that will knock their socks off. (more…)
