What if getting to know your ideal customer, as well as you know your best friend, could save you time and precious marketing dollars, help you help more people and grow your business? Often in the rush to jump on the next “big thing” … like how to use Snapchat or build a following on a new platform … we can overlook a simple strategy that will pay dividends for the long term. So what is the strategy exactly?
Welcome to our series on how to get unstuck in your business so you can get more sales and customers for your business – authentically. I know what it’s like to feel stuck and spinning your wheels in business. Maybe you’ve spent a lot of money already and still, you’re not making the sales you want to make. Perhaps you feel like you’re making some progress but still feel like you’re walking knee-deep in mud. Oh … and those dreams you had about making a difference and helping a lot of people … do they feel like they’re a very long way away right now?
(more…)
Have you taken all the steps to launching your business, yet there’s still something holding you back? Perhaps it’s a tech issue or your logo isn’t quite right? And once you think you’ve solved the issue you find another that pushes your schedule back another couple of weeks. What if the one that’s holding you back from your success is you?
Have you ever been to a networking event, or on a discovery call with a prospective client, and you wished the floor would open up and swallow you? I know I have and it all came down to how I handled the first 8 seconds of the interaction.
“8 seconds?” I hear you say … “Is that all?”
Yes! We only have 8 seconds to make an impression on someone! Research tells us that within the first seconds of meeting someone new our brains make significant decisions about that person’s character. In a flash, we evaluate a person’s trustworthiness, credibility, confidence and overall likeability. (more…)
Are you developing a new product or are you just starting out in business – and not sure what your audience wants or is looking for? Maybe you are wanting to take your business online or wanting to build a list. Either way, understanding what your audience wants and needs is vital if you are going to create an irresistible offer for them! One great way to learn is to go offline and meet people at networking events and ask them!
You may be asking – “I don’t have a list so how can I meet people I don’t even know?” (more…)
