Success – it’s a really potent concept that can polarise us – even subconsciously. On the surface, we can say that we want to be successful … but sometimes there can be subconscious beliefs that hold us back. Thoughts like … “will people still love/like me if I’m successful?” … “Successful people can’t find balance elsewhere in their lives” … “A successful business or career means my family loses….” So what does this mean for us?
If you’re a purpose-driven entrepreneur it’s likely you have a big heart and a big vision. And you want to achieve your goals as quickly as possible so you can reach more people and build a successful business. Having built my own businesses, worked with many successful business owners, and studied countless more, there are three key traits common to them all. What are they and are you taking full advantage of them in your business?
Every week I have the absolute pleasure, and honour, of visiting my parents in their retirement village on Australia’s beautiful Sunshine Coast. The time I get to spend with my parents is precious within itself, but then the opportunity to meet with other all the souls in this community is an extra bonus.
When I look into their beautiful faces and see the years of experience and the lines of wisdom on their faces, I’m honoured to be in their presence. I also wonder have they told their story? Have they lived the life that they want to live? Have they lived their dreams?
We all like to buy from people we know, like and trust … part of building trust quickly is to write testimonials that share real stories of how we have helped others. Testimonials are powerful selling tools that are often overlooked on the path to growing your business. If you want to build credibility, really engage your customers and show them what’s like to work with you then write testimonials that showcase the success you create for others.
What if getting to know your ideal customer, as well as you know your best friend, could save you time and precious marketing dollars, help you help more people and grow your business? Often in the rush to jump on the next “big thing” … like how to use Snapchat or build a following on a new platform … we can overlook a simple strategy that will pay dividends for the long term. So what is the strategy exactly?