Every week I have the absolute pleasure, and honour, of visiting my parents in their retirement village on Australia’s beautiful Sunshine Coast. The time I get to spend with my parents is precious within itself, but then the opportunity to meet with other all the souls in this community is an extra bonus.
When I look into their beautiful faces and see the years of experience and the lines of wisdom on their faces, I’m honoured to be in their presence. I also wonder have they told their story? Have they lived the life that they want to live? Have they lived their dreams?
We all like to buy from people we know, like and trust … part of building trust quickly is to write testimonials that share real stories of how we have helped others. Testimonials are powerful selling tools that are often overlooked on the path to growing your business. If you want to build credibility, really engage your customers and show them what’s like to work with you then write testimonials that showcase the success you create for others.
“Hindsight is the most powerful teacher” – so my parents said and it’s so true when it comes to starting a business. So this week I wanted to share with you 10 things I wish I’d known when I started out in business.
If you’re looking to start a business, or you’re feeling stuck in your business right now – feel free to borrow some of my hindsight. Starting a business is one of the most exhilarating experiences we can have. It can also be exhausting. Reading this post might save you hours, weeks or months of time and effort.
What if getting to know your ideal customer, as well as you know your best friend, could save you time and precious marketing dollars, help you help more people and grow your business? Often in the rush to jump on the next “big thing” … like how to use Snapchat or build a following on a new platform … we can overlook a simple strategy that will pay dividends for the long term. So what is the strategy exactly?
The idea of selling is something that leaves many people feeling cold – but if we want to get more customers we need to be able to do it in a way that feels right for us. We need to say no! to those “icky” feelings of awkwardness that come up around the word selling. So how do we do it? How can we sell authentically … in a way that feels aligned with who we are as heart-centred entrepreneurs who want to get out there and make a big change in the world?