What if getting to know your ideal customer, as well as you know your best friend, could save you time and precious marketing dollars, help you help more people and grow your business? Often in the rush to jump on the next “big thing” … like how to use Snapchat or build a following on a new platform … we can overlook a simple strategy that will pay dividends for the long term. So what is the strategy exactly?
The idea of selling is something that leaves many people feeling cold – but if we want to get more customers we need to be able to do it in a way that feels right for us. We need to say no! to those “icky” feelings of awkwardness that come up around the word selling. So how do we do it? How can we sell authentically … in a way that feels aligned with who we are as heart-centred entrepreneurs who want to get out there and make a big change in the world?
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Welcome to our series on how to get unstuck in your business so you can get more sales and customers for your business – authentically. I know what it’s like to feel stuck and spinning your wheels in business. Maybe you’ve spent a lot of money already and still, you’re not making the sales you want to make. Perhaps you feel like you’re making some progress but still feel like you’re walking knee-deep in mud. Oh … and those dreams you had about making a difference and helping a lot of people … do they feel like they’re a very long way away right now?
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Have you taken all the steps to launching your business, yet there’s still something holding you back? Perhaps it’s a tech issue or your logo isn’t quite right? And once you think you’ve solved the issue you find another that pushes your schedule back another couple of weeks. What if the one that’s holding you back from your success is you?
It’s happened to all of us – that blank screen with the cursor blinking in a very lonely way back and forth at us. Nothing is coming out and the longer the screen is blank the worse it gets. It’s called many things but mostly we know it as writer’s block, or in the case of building a successful online business, I call it “blogger’s block”. When you are building a business and a brand you need to have great content to draw people to you. Writer’s block can be a killer to your business if you don’t manage it! On the other hand, great content that supports your offer will help you shine even more brightly with your prospective customers. (more…)
