Who is the Hero of your Marketing? You or Your Customers?

Who is the Hero of your Marketing? You or Your Customers?

Have you ever had a coffee with a friend who wanted to talk about themselves … constantly… and never once asked you anything about you? It was all about them right? Frustrating and a turn-off? Did you feel like catching up again or did the thought of it turn you off … and overtime did the friendship drift apart?

Well the same principle applies with marketing – although this time the shoe could be on the other foot.

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The First 8 Seconds – Why Most Networking And Sales Calls Fail

The First 8 Seconds – Why Most Networking And Sales Calls Fail

Have you ever been to a networking event, or on a discovery call with a prospective client, and you wished the floor would open up and swallow you? I know I have and it all came down to how I handled the first 8 seconds of the interaction.

“8 seconds?” I hear you say … “Is that all?”

Yes!  We only have 8 seconds to make an impression on someone! Research tells us that within the first seconds of meeting someone new our brains make significant decisions about that person’s character. In a flash, we evaluate a person’s trustworthiness, credibility, confidence and overall likeability. (more…)

How to Make 2017 Your Most Profitable Yet!

How to Make 2017 Your Most Profitable Yet!

New Year, new you right? For us inspired entrepreneurs our new year means a new set of business goals and some great opportunities to learn more about ourselves as we focus on achieving our goals.

Whether we like to admit it or not the first few weeks of the year cause us to reflect on the year gone by. For some of us that might mean we haven’t come bounding into the year feeling uplifted and certain about where our business is heading. (more…)

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