How to Make More Sales without Selling

How to Make More Sales without Selling

We all hate ‘being sold to’ wouldn’t you agree? But why is it  – that if we all hate being sold to –  do we still buy things every day?

Think of a discretionary purchase you have made in the last couple of days.  By discretionary I mean a purchase that didn’t involve survival (such as groceries or fuel for your car). Why did you make that purchase in that place from those people? (more…)

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