We all hate ‘being sold to’ wouldn’t you agree? But why is it – that if we all hate being sold to – do we still buy things every day?
Think of a discretionary purchase you have made in the last couple of days. By discretionary I mean a purchase that didn’t involve survival (such as groceries or fuel for your car). Why did you make that purchase in that place from those people? (more…)
Creating content that strikes a chord, and solves a problem, is critical if you want to build a list and monetize your business.
How so? Great content is the key to creating an amazing relationship with your audience.
It will help potential new prospects find you and it will help them get to know you. And with the amazing power of Facebook advertising once someone has visited your site – and they need only visit once – you have an incredible chance to retarget them, build a relationship and make an offer that will knock their socks off. (more…)
Are you developing a new product or are you just starting out in business – and not sure what your audience wants or is looking for? Maybe you are wanting to take your business online or wanting to build a list. Either way, understanding what your audience wants and needs is vital if you are going to create an irresistible offer for them! One great way to learn is to go offline and meet people at networking events and ask them!
You may be asking – “I don’t have a list so how can I meet people I don’t even know?” (more…)
