Knowing how to build your online audience is critical to your business. Why? You must have an engaged audience so when it comes to selling your next service, coaching, program or event you’ll have a community of people who’ll buy from you. But before you jump into the latest “how-to” Facebook or Insta strategies take a minute to look more deeply. A lot of the “how-to” guides leave out some vital “must-ask” questions if you want to be successful in building an online audience that will buy from you.(more…)
Have you ever been in a large crowd at a concert with friends and tried to get their attention so you could go closer to the stage? With all of the noise from the crowd and the band, it was tough huh? Even though you’re close friends it can be hard to be heard through all of the noise and activity. Well, it can be the same with your offer. Maybe you have a great offer and are passionate about bettering your customer’s lives – but sometimes they don’t respond amidst all of the other noise in the marketplace? Unless your call to action is clear and compelling enough it can be hard for them to focus on you.
Have you ever had a coffee with a friend who wanted to talk about themselves … constantly… and never once asked you anything about you? It was all about them right? Frustrating and a turn-off? Did you feel like catching up again or did the thought of it turn you off … and overtime did the friendship drift apart?
Well the same principle applies with marketing – although this time the shoe could be on the other foot.