by Jen | Audience Love, brand building, marketing, online business
We all hate ‘being sold to’ wouldn’t you agree? But why is it – that if we all hate being sold to – do we still buy things every day?
Think of a discretionary purchase you have made in the last couple of days. By discretionary I mean a purchase that didn’t involve survival (such as groceries or fuel for your car). Why did you make that purchase in that place from those people? (more…)
by Jen | Audience Love, brand building
How are you going building that irresistible audience relationship … and list?
Creating content that strikes a chord, and solves a problem, is critical if you want to build a list and monetize your business.
How so? Great content is the key to creating an amazing relationship with your audience.
It will help potential new prospects find you and it will help them get to know you. And with the amazing power of Facebook advertising once someone has visited your site – and they need only visit once – you have an incredible chance to retarget them, build a relationship and make an offer that will knock their socks off. (more…)
by Jen | Audience Love, brand building, mindset
Strategy #4 of our 5 Simple Strategies to Build the Business and Lifestyle You Dream Of
The saying “build it and they will come”‘ was popularised by Kevin Costner’s baseball movie Field of Dreams. The thing is – in this noisy, short-attention-span world that we live in – we must let people know we are alive and kicking if we want them to come to our particular party!
Today’s post focuses on “Putting Yourself Out There to Create Leads and Community”. It’s the fourth of five strategies in our series on Simple Strategies to Build the Business and Lifestyle You Dream Of. This step-by-step series will help you make a difference in the lives of others and create a great income for you and your family. (more…)