Have you ever been in a large crowd at a concert with friends and tried to get their attention so you could go closer to the stage? With all of the noise from the crowd and the band, it was tough huh? Even though you’re close friends it can be hard to be heard through all of the noise and activity. Well, it can be the same with your offer. Maybe you have a great offer and are passionate about bettering your customer’s lives – but sometimes they don’t respond amidst all of the other noise in the marketplace? Unless your call to action is clear and compelling enough it can be hard for them to focus on you.
Have you ever had a coffee with a friend who wanted to talk about themselves … constantly… and never once asked you anything about you? It was all about them right? Frustrating and a turn-off? Did you feel like catching up again or did the thought of it turn you off … and overtime did the friendship drift apart?
Well the same principle applies with marketing – although this time the shoe could be on the other foot.
We all hate ‘being sold to’ wouldn’t you agree? But why is it – that if we all hate being sold to – do we still buy things every day?
Think of a discretionary purchase you have made in the last couple of days. By discretionary I mean a purchase that didn’t involve survival (such as groceries or fuel for your car). Why did you make that purchase in that place from those people? (more…)
Are you developing a new product or are you just starting out in business – and not sure what your audience wants or is looking for? Maybe you are wanting to take your business online or wanting to build a list. Either way, understanding what your audience wants and needs is vital if you are going to create an irresistible offer for them! One great way to learn is to go offline and meet people at networking events and ask them!
You may be asking – “I don’t have a list so how can I meet people I don’t even know?” (more…)