Have you ever been in a large crowd at a concert with friends and tried to get their attention so you could go closer to the stage? With all of the noise from the crowd and the band, it was tough huh? Even though you’re close friends it can be hard to be heard through all of the noise and activity. Well, it can be the same with your offer. Maybe you have a great offer and are passionate about bettering your customer’s lives – but sometimes they don’t respond amidst all of the other noise in the marketplace? Unless your call to action is clear and compelling enough it can be hard for them to focus on you.
Have you ever had a coffee with a friend who wanted to talk about themselves … constantly… and never once asked you anything about you? It was all about them right? Frustrating and a turn-off? Did you feel like catching up again or did the thought of it turn you off … and overtime did the friendship drift apart?
Well the same principle applies with marketing – although this time the shoe could be on the other foot.
We all hate ‘being sold to’ wouldn’t you agree? But why is it – that if we all hate being sold to – do we still buy things every day?
Think of a discretionary purchase you have made in the last couple of days. By discretionary I mean a purchase that didn’t involve survival (such as groceries or fuel for your car). Why did you make that purchase in that place from those people? (more…)
Strategy #5 of our 5 Simple Strategies to Build the Business and Lifestyle You Dream Of
We’ve all been there – in front of a potential new client but just not sure what to do or say next to “close” the sale. There can often be awkward silences and there can be times when we “give away the farm” to secure the client – only to find we don’t have the time or budget to do the job properly once we win it. These conversations can also bring out the worst of all of our internal demons and negative self-talk. (more…)
Strategy #4 of our 5 Simple Strategies to Build the Business and Lifestyle You Dream Of
The saying “build it and they will come”‘ was popularised by Kevin Costner’s baseball movie Field of Dreams. The thing is – in this noisy, short-attention-span world that we live in – we must let people know we are alive and kicking if we want them to come to our particular party!
Today’s post focuses on “Putting Yourself Out There to Create Leads and Community”. It’s the fourth of five strategies in our series on Simple Strategies to Build the Business and Lifestyle You Dream Of. This step-by-step series will help you make a difference in the lives of others and create a great income for you and your family. (more…)