Have you ever had a coffee with a friend who wanted to talk about themselves … constantly… and never once asked you anything about you? It was all about them right? Frustrating and a turn-off? Did you feel like catching up again or did the thought of it turn you off … and overtime did the friendship drift apart?
Well the same principle applies with marketing – although this time the shoe could be on the other foot.
Have you ever been to a networking event, or on a discovery call with a prospective client, and you wished the floor would open up and swallow you? I know I have and it all came down to how I handled the first 8 seconds of the interaction.
“8 seconds?” I hear you say … “Is that all?”
Yes! We only have 8 seconds to make an impression on someone! Research tells us that within the first seconds of meeting someone new our brains make significant decisions about that person’s character. In a flash, we evaluate a person’s trustworthiness, credibility, confidence and overall likeability. (more…)
The saying “build it and they will come”‘ was popularised by Kevin Costner’s baseball movie Field of Dreams. The thing is – in this noisy, short-attention-span world that we live in – we must let people know we are alive and kicking if we want them to come to our particular party!
Today’s post focuses on “Putting Yourself Out There to Create Leads and Community”. It’s the fourth of five strategies in our series on Simple Strategies to Build the Business and Lifestyle You Dream Of. This step-by-step series will help you make a difference in the lives of others and create a great income for you and your family. (more…)
If you are anything like me you see creating your own business as one of the keys to really living your life’s purpose and creating the financial success and the lifestyle you desire. Your business is your stepping stone to helping others transform their lives.
But sometimes the pathway to success is not always clear. This post covers the second of five strategies in our series designed to help you live on purpose and build the business and lifestyle you dream of. (more…)
Have you checked on your progress lately? As entrepreneurs, who are also looking after families and running a home, it’s easy to get up in the whirlwind of ‘busyness’ that comes from running your own business but still not achieve your financial goals or targets. Everyone wants a piece of you and there is precious little time in the day to get everything done!
What if you were to step aside for a moment and look at where you are at? And I mean – really look at where you are really at? Are you on the way to achieving your financial goals for this quarter? Have you got the number of clients you need? How is your lead generation system working for you? Are you converting your leads into sales? (more…)
